Most of the
companies still use traditional methods for tracking and converting leads
including spreadsheets. But, this is a very inefficient approach which can
hamper the conversion of over 70% of leads. A dedicated lead
management system is
highly needed to apply a strategic approach to gain new leads and convert
maximum leads. A lead refers to any individual entity that could be interested
in your product. This interest is seen through sharing of contact details, opening
“register now” link, checking the website, viewing a product video, or any
other engagement form. The lead management process uses the data insights
offered provided by a lead to systematically categorize them and plan the
action points. By the end of this, you will be aware of the whole lead
management process. Let's check a detailed post on different stages of the Lead
management process -
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