The financial industry is witnessing a paradigm shift in the business model where customized solutions are offered throughout the customer’s lifecycle. Today, financial institutions strive to offer tailor-made solutions straight from the customer’s acquisition to the collection stage using Artificial intelligence solutions and Machine Learning (ML). This process of using big data, analytics, and automation to help institutions sell the right product to the right customer at the right time results in hyper-personalization, which again is the need of the hour.
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